New editions of Guerlain's Habit Rouge: a timeless and elegant classic gets a new look.

Guerlain’s Habit Rouge has been one of the perfume world’s most expensive gems for decades. The fragrance’s rich history, deep and complex notes, and timeless charm have made this classic more than just a perfume – it is a true legend. Now we can announce the arrival of a new addition to the Habit Rouge range, opening up an even wider and more diverse horizon for this timelessly elegant collection.

Habit Rouge timeless charm

Habit Rouge, first released in 1965, was Guerlain’s first fragrance for men that challenged traditional fragrance rules and offered masculinity surrounded by subtle elegance. At its heart is a simultaneously strong and delicate combination of leather, spices and citrus, making it a fragrance that works all year round and in a variety of situations. Throughout the decades, Habit Rouge has maintained its classic essence, but the brand has never been afraid to experiment. So it’s no surprise that exciting new interpretations are now being added to the range.

Click here to see at what price Guerlain Habit Rouge is available at Selfridges.

New variations and surprises

Does it look like Guerlain is getting ready to update the Habit Rouge range with several new variants. Will it be complete versions, such as Habit Rouge Extreme, or something more unexpected? It seems that the brand is looking for ways to expand the Habit Rouge universe, offering new perspectives while maintaining the essence. Bastions such as citrusy freshness, skin depth and spice are likely to remain. However, new variations can be expected to play with perhaps a sweeter or more earthy balance to cater to the tastes of today’s perfume lovers.

A rich world of scents

In every variation of Habit Rouge, there is always a rich interplay of notes. With the innovations, Guerlain is expected to capture everything that works in the fragrance world to create something unique. “Citrus notes, especially bergamot and orange, add a crisp opening that immediately stimulates the senses. – The symbiosis of leather and spices brings a warm and masculine sensual nuance into play – A floral heart of jasmine and clove gives Habit Rouge refined tones – A deep and lingering drydown of vanilla and patchouli brings a harmonious and rustic finish. Each new variation is sure to make a small but significant addition to this rich perfume.

Stylish and practical packaging

While smell is always key, packaging needs to tell its own story. In the past, Guerlain has managed to combine luxury and comfort into a masterful whole. The new Habit Rouge editions are likely to bring a fresh look while retaining something of the old – this could mean, for example, classic bottles with modern motifs. It’s also possible that Guerlain will add subtle details, such as light embossed patterns, which will make each bottle not only a fragrance, but also a work of visual design art.

Click here to see at what price Guerlain Habit Rouge is available at Selfridges.

Sustainability and ethical sourcing

Guerlain has been one of the most environmentally conscious luxury brands for many years, responding to market changes and taking significant steps to improve sustainability. With the new Habit Rouge fragrances, you can expect an emphasis on ecologically responsible ingredients. The fragrances are made using high quality ingredients sourced ethically, and the packaging materials are designed to reduce waste – Guerlain could set an example in this respect for both the luxury and mass market.

Created for users

Habit Rouge has always been a versatile fragrance, suitable even for several generations. If new releases are targeted at a more specific audience, such as younger perfume lovers or people living in certain climates, this is likely to be reflected in the profile and marketing of the fragrance.

Frequently asked questions

1. Do the new variants maintain the original Habit Rouge fragrance?
Yes, Guerlain is very respectful of the Habit Rouge heritage, so you can expect the new variants to still include the iconic combination of leather, citrus and spice notes, while adding modern touches.

2. When will the new Habit Rouge fragrances be launched?
Although worldwide availability is still in question, the fragrance is currently available in Selfridges department store in the UK.

3. Are the new Habit Rouge fragrances suitable for everyday wear?
Habit Rouge is known for its versatility, so the new releases are likely to follow the same concept. This means they are likely to be suitable for everyday wear as well as festive occasions.

4. How much do the new Habit Rouge fragrances cost?
Guerlain’s luxurious quality means that the new fragrances are also likely to be in the higher price range. On the other hand, the name brand guarantees great value for money.

Click here to see at what price Guerlain Habit Rouge is available at Selfridges.

Summary

Guerlain’s Habit Rouge has come a long way and continues to delight and inspire perfume lovers around the world. New variants offer exciting opportunities for even greater discovery. Whether you’re a long-time Habit Rouge devotee or someone looking for their first fragrance adventure, the latest additions are definitely worth exploring.